How to build the much needed Mass Reach for your Business

The idea of mobile apps was proposed basically to reach the as many people as possible; in other words, mobile apps were created to build mass reach. Nowadays, mobile apps development companies and digital marketers focus on Facebook, YouTube, and some other social networking sites to reach a specific audience. By reaching the largest audience possible, they get more leads, which means more customers. Many mobile apps development companies require a decently sized user base to grow effectively. Facebook and YouTube are the best examples to reach a mass audience.

YouTube allows users to upload, view, rate, share and more, and most of its videos are free to view, but there are some exceptions, including premium channels, film rentals, as well as YouTube Red.  As of February 2017, there were more than 400 hrs of content uploaded to YouTube per minute. And every day 1 billion hours of content is watched on YouTube. As of August 2017, YouTube ranked Second most popular site in the world. Similar is the case with Facebook when it comes to hefty usage by the world.

All in all, mass reach does matter if you are targeting enough recognition to get you started in the market. But how do you achieve that? With these simple tips:

Go for Deep Linking: The process of using a URI (Uniform Resource Identifier) to link to specific pages or locations within a mobile application is called as “Mobile deep linking” also known as “mobile app deep linking”. It can be used in many ways i.e. notifications, email, SMS, social media, etc.

Don’t forget improving your Landing Page: A specific page meant to attract users for an app is called “app landing page”. Whether the app on the iOS or Android store or launched 5 years ago and is still in the beta phase, you should have a page to promote your app for users. Mobile app landing pages must also take mobile app development into account, and must have direct download facility that allows users to get the app through a redirect link.

Adopt latest SEO techniques: The process of getting traffic from the free, organic, or natural search results on search engines is called as SEO (Search Engine Optimization).Mobile apps are not only changing how we connect with websites and devices, but also changing the way we search. Mobile app development companies are creating meaningful experiences on mobile-friendly apps and websites, which in turn create new opportunities for user engagement.

Mobile App SEO Tips:

1.      App name & Keywords

2.      App Description & keywords

3.      App Icon

4.      App Store keywords

5.      App Screenshots

6.      App Preview Videos

7.      App Store rating and Reviews          

Improve Ratings and Reviews: Rating and reviews are the most important elements that play an important role in getting users to install apps and ease up discoverability. App review is important for increasing your app downloads in Google Play Store or App Store. It is also useful if you are aiming high ratings for your app. If your app gets so many positive reviews with a number of downloads, it helps to get high ratings on Google or app store. Make sure you ask your users to rate and review once they have used it for a while.

Conclusion

The above mobile app improvement tips are already being used by best Android app development Abu Dhabi. It is evolving day by day with the ever-changing demand of users, so new developments are happening in order to reach users. With huge advancements in iPhone app development, we can expect the next generation mobile apps to make our lives much easier.